While in Berlin I found much advertisment promoting people's safety when it comes to disease in general but mostly when it comes to transmitted disease. A great example of this advertising in Berlin has being mention by my fellow classmates as the H&M Fashion Against Aids campaign, which has been used around the world, and the Hepatitis B campanig. another campaign that is more localized in Germany also caught my attention. I found this campaign to be a great idea to target the adult and young adult population in Germany due to its content.
The German government started this new campaign in late March of 2009 nationwide. It has been created by the German health department. This campaign known as “Gib Aids Keine Chance”, which translated to something like “getting aids no chance”, promotes the safe sex to decrease the risk of aids.
The following video clip you will see is the TV commercial shown around Germany to promote this issue.
The campaign creates settings where sexual activity has taken place but it lacks the presence of people. For example: different emty house rooms, emty forest, emty kitchen and dining table.
One of my favored points of this campaign is the presence of people only found in TV commercials. In the print advertising of this campaign the presence of the people is only implied.
In my opinion, the German government conveys clever and well developed idea to promote the race against aids. I conclude this idea will work for the rest of the world because by using an empty setting the presence of people can be implied and partially left to the imagination of the viewing public.
www.machsmit.de
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