Promoting a Destination

IMC analysis blog entry # 3

In my journey around Europe I had the chance to see many different events that had become news throughout the times. One of this events was the visit of the Olympic committee to Madrid while my stay. Madrid was an applicant to host the 2012 Summer Olympic Games but if fail to become the host city. The same day that London was announced as the host city for the 2012 Summer Olympic Games Madrid decided to try again and became an applicant to host the 2016 Summer Olympic Games. I was very lucky to be in Madrid at this time of the year because I was able to see all the arrangements to advertise for this event.

Theme of the campaign

The city of Madrid placed many different banners hanging from the street lights. They also had advertisings in the different metro stations and in the streets. Around El Parque del Retiro you were able to see and stand statue of the hand that symbolizes the 2016 games.

Picture of advertising around Madrid

To me all this camping make me feel like Madrid deserved to be the Host city for the games. It all looks like if they were already the winners of this competition. The slogan of the campaign shows how cultural integration can work in the advantage of a promotion.

campaign Slogan

The whole advertising campaign was also spread around Spain in general. In my stay in Barcelona I encounter a couple of these ads also.

www.madrid2016.es